Why Ecommerce brands use email automations?

Email marketing automation is a powerful tool for eCommerce businesses, allowing them to engage customers effectively and drive sales without manual intervention. Here are the top use cases for email marketing automation in eCommerce:

This automation introduces new subscribers to the brand, fostering awareness and building relationships. A series of welcome emails can highlight brand values, benefits, and product offerings, ensuring a positive first impression without overwhelming the new customer.

These emails target customers who add items to their cart but do not complete the purchase. By sending reminders, often with product images and possibly discounts, brands can recover lost sales. This strategy has proven effective, as many customers respond positively to reminders of items left in their carts.

Similar to abandoned cart emails, these messages remind customers of products they viewed but did not purchase. This automation can include recommendations for complementary products, enhancing the likelihood of a follow-up purchase.

After a purchase, thank-you emails can strengthen customer relationships. These emails express gratitude and can include information about loyalty programs or future promotions, encouraging repeat business.

These campaigns target customers who have not interacted with the brand for a while. Automated emails can offer special promotions or highlight new products to re-engage these customers, significantly improving retention rates.

Automated order confirmations provide customers with peace of mind, while shipping updates keep them informed about their purchase status. This enhances the overall customer experience and builds trust in the brand.

Using purchase history and browsing behavior, automated emails can suggest products tailored to individual preferences. This personalization increases engagement and conversion rates by making the shopping experience more relevant to each customer.

Automated emails can inform customers about their loyalty points, rewards, and exclusive offers. This encourages ongoing engagement and participation in loyalty programs, fostering long-term customer relationships.

Implementing these email marketing automation strategies can significantly enhance customer engagement, reduce cart abandonment, and ultimately drive higher revenue for eCommerce businesses.

Abandoned cart automations are second on the above list as they are highly effective in reducing cart abandonment rates and recovering lost sales for eCommerce businesses. Here are key insights into their effectiveness:

Recovery Rates

• Revenue Recovery: Abandoned cart automations can recover between 5% to 14% of lost sales, according to various studies. Businesses utilizing these automated emails have seen a 42% year-on-year increase in recovered revenue.
• Conversion Rates: Companies employing automated workflows to address cart abandonment report a 50% increase in conversion rates. Additionally, a recent analysis indicated that these emails have an average conversion rate of 2.7%, making them one of the most effective email automation strategies.

Timing and Strategy