Why digital agencies create cross-platform PPC reports?

Marketing agencies build cross-platform paid advertising reports for clients to provide a comprehensive view of campaign performance across multiple channels. These reports help clients understand the impact of their advertising efforts and make data-driven decisions to optimize their marketing strategies.

Key reasons why agencies create cross-platform reports include:

By aggregating data from various paid media platforms like Google Ads, Facebook, LinkedIn, and more, agencies can analyze the overall performance of a client's advertising campaigns. This allows them to identify which channels are driving the most traffic, engagement, and conversions.

Our platform offers an out-of-the-box set of features to normalise PPC metrics across channels.

Cross-platform reports enable agencies to determine the most effective channels for a client's advertising goals. This information helps guide budget allocation to focus more on high-performing platforms and adjust or pause underperforming campaigns.

Analyzing how different paid media channels interact with each other provides valuable insights. For example, a client may see higher conversion rates when users are exposed to ads across multiple platforms. These synergies can be leveraged to create more impactful campaigns.

Detailed cross-platform reports demonstrate the value of an agency's services to clients. By regularly sharing performance metrics, agencies can showcase their expertise, justify their fees, and maintain transparency in the client-agency relationship.

The data and insights gathered from cross-platform reports help agencies refine their clients' advertising strategies over time. By identifying trends, patterns, and areas for improvement, agencies can make data-driven recommendations to enhance campaign effectiveness and achieve better results.

One of the best ways to make better recommendations is to monitor data trends. Unfortunately, it is a time-consuming process. Octoboard offers a free connection to OpenAI and builds automated Paid Advertising Data Insights.

In summary, cross-platform paid advertising reports enable agencies to measure performance, optimize budgets, identify synergies, provide transparency, and inform future strategies, ultimately helping clients achieve their marketing goals through data-driven decision making.