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Best automated SEO reports using Google Analytics 4 data

Create engaging SEO reports using GA4 data in Octoboard.

Automate Google Analytics 4 reports and dashboards
Connect Google Analytics 4 data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated Google Analytics 4 reporting
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
SEO REPORTING TOOL / GOOGLE ANALYTICS 4

GOOGLE ANALYTICS 4 REPORTING

Google Analytics 4 metrics

Octoboard data dashboard: Google analytics dashboard

GA4 Integration: Building automated GA4 SEO reports using Octoboard

In the rapidly evolving digital marketing landscape, leveraging insights from analytics has become paramount. Google Analytics 4 (GA4) has set new standards in understanding user interactions and website performance. This blog will delve into the powerful alliance of Octoboard and GA4, simplifying SEO reporting for marketing professionals.

Save time by automating your reports, grow revenue and retain customers with Octoboard.

Unveiling the Power of Google Analytics 4 (GA4) Metrics

The fundamental purpose of any analytics tool is to provide actionable insights that drive business decisions. Here are some of the prominent metrics offered by GA4:

  • Google Analytics - Countries: Revealing from which geographical areas the traffic is originating, enabling businesses to target their campaigns effectively.
  • Google Analytics - Audience Overview: Understanding the nature of the audience in terms of behavior, interests, and demographics.
  • Google Analytics - Pageviews: A measure of the popularity of the site's content.
  • Google Analytics - Content Overview: Identifying which parts of the site are engaging the visitors the most.
  • Google Analytics - Mediums: Recognizing the sources that are driving the most traffic.
  • Google Analytics - Average Time on Site: Gauging the engagement level of visitors.
  • Google Analytics - Referrals: Pinpointing the third-party sites directing traffic.
  • Google Analytics - Social Networks: Tracking the influence of social media on website performance.
  • Google Analytics - Devices: Understanding whether users access the site from mobile devices, desktops, or tablets.

Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.

Streamlining SEO Reporting with Octoboard

While GA4 offers in-depth insights, sifting through them can be daunting. This is where Octoboard’s Marketing Analytics platform comes into play. By leveraging the cloud data API of GA4, it allows marketers to generate automated SEO reports swiftly. Not only does it save hundreds of hours but also ensures accuracy and comprehensiveness in the reports.

The Importance of Automated Reporting

Automating GA4 reports can dramatically transform the way businesses operate:

  • Regular Updates: Sending out these automated reports monthly or weekly ensures that all stakeholders, from team members to top management, remain updated.
  • Enhanced Visibility: With these regular updates, there is increased visibility into the effectiveness of advertising and SEO efforts.
  • Decision Making: Automated reports provide a foundation for informed business decisions, be it in reallocating budgets or tweaking marketing strategies.

Automate all your marketing reports. Save time and retain clients with Octoboard.

Unified SEO Reporting: The Octoboard Advantage

In the digital world, putting all your eggs in one basket is never a wise strategy. Multiple SEO channels—from organic search to paid advertising, from social media to referrals—need continuous monitoring. Octoboard Analytics platform proves to be a linchpin here. It consolidates data from various SEO channels, offering a holistic view, which is invaluable in strategizing and optimizing campaigns.

Unlocking Advanced Analytics with Octoboard

For marketing agencies that aim to take their analytics game a notch higher, Octoboard’s advanced PPC Analytics module is the perfect tool. By facilitating the creation of new metrics and dimensions and employing advanced formulas, it allows a more nuanced analysis. Especially when reporting across different PPC channels, locations, and currencies, such capabilities can make a marked difference. Dive deeper and explore more about this feature here.

Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.

Automated Data Insights: Staying Ahead in the Game

In a competitive market, merely gathering data isn't enough. Detecting trends, analyzing patterns, and predicting future behaviors are vital. With Octoboard’s capability to monitor data trends and generate insights using GA4 data, marketing agencies can stay ahead. Using the power of OpenAI, it ensures that teams are on the right track, making the most out of their marketing initiatives. For a more detailed understanding, visit this link.

Create marketing reports and use ChatGPT and Open AI to monitor data trends with Octoboard.

Seamless Integration with Google Sheets

For teams that prefer working with Google Sheets, Octoboard offers an impeccable solution. Its Google Sheets data export feature lets marketing teams effortlessly send GA4 data to Google Sheets. This seamless integration aids in easy viewing, sharing, and further analysis of data. Check out this beneficial feature here.

In essence, the combined might of GA4 and Octoboard is revolutionizing SEO reporting, enabling businesses to harness insights and turn them into actionable strategies. With automation, advanced analytics, and seamless integrations at their disposal, marketing professionals are better equipped than ever to drive success.

Notes
Make sure you are administrator of the web property. If you are not an admin, the property will not show up in the list. Use your standard Google Analytics 4 login to start collecting data. Select one of the properties (websites) to monitor.
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Last reviewed:
9-Oct-24
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Traffic metrics for SEO dashboards - referrals, pageviews, bounce rates.
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GOOGLE ANALYTICS SEO TEMPLATE - ALL TRAFFIC (REPORT)

Traffic metrics for SEO reporting - referrals, pageviews, bounce rates, time on site.
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GOOGLE ANALYTICS ALL METRICS

Website traffic metrics for SEO dashboards - users, sessions, time on site, bounce rate.
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GOOGLE ANALYTICS SEO DASHBOARD - ALL TRAFFIC

Website traffic metrics breakdown for SEO dashboards - devices, referrals, media.
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GOOGLE ANALYTICS SEO - AUDIENCE TRAFFIC

Website audience and traffic metrics for SEO dashboards.
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GOOGLE ANALYTICS SEO DASHBOARD - GOALS

Goals metrics for SEO dashboards - conversions, abandons, goal values.
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GOOGLE ANALYTICS SEO TEMPLATE - GOALS (REPORT)

Goals metrics for SEO reports - conversions, abandons, goal values.
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GOOGLE ANALYTICS METRICS SEO DASHBOARD

Website traffic metrics, media, keywords and referrals breakdowns for SEO dashboards.
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GOOGLE ANALYTICS SEO TEMPLATE (REPORT)

Website traffic metrics, media, keywords and referrals breakdowns for SEO reports.
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GOOGLE ANALYTICS CONTENT OVERVIEW

Website content performance metrics for SEO dashboards - time on site, page views, bounce and exit rates.
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GOOGLE ANALYTICS CONTENT OVERVIEW (REPORT)

Website content performance metrics for SEO reports - time on site, page views, bounce and exit rates.
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GOOGLE ANALYTICS CHANNELS OVERVIEW

Channels, Social networks and Medium metrics for agencies and freelancers.
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GOOGLE ANALYTICS QUERIES AND KEYWORDS

Google Analytics Queries and Keywords
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GOOGLE ANALYTICS CAMPAIGNS DETAILS

Google Analytics Campaigns details
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GOOGLE ANALYTICS SOURCES AND REFERRALS

Google Analytics Sources and Referrals
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GOOGLE ANALYTICS LANDING PAGES

Google Analytics Landing Pages
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GOOGLE ANALYTICS LOCATION DETAILS

Google Analytics Location details
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GOOGLE ANALYTICS LANGUAGES AND INTERESTS

Google Analytics Languages and Interests
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GOOGLE ANALYTICS CHANNELS OVERVIEW (REPORT)

Channels, Social networks and Medium metrics for agencies and freelancers.
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GOOGLE ANALYTICS QUERIES AND KEYWORDS (REPORT)

Google Analytics Queries and Keywords automated report
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GOOGLE ANALYTICS CAMPAIGNS DETAILS (REPORT)

Google Analytics Campaigns details - automated report
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GOOGLE ANALYTICS SOURCES AND REFERRALS (REPORT)

Google Analytics Sources and Referrals - automated report
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GOOGLE ANALYTICS LANDING PAGES (REPORT)

Google Analytics Landing Pages - automated report
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GOOGLE ANALYTICS LOCATION DETAILS (REPORT)

Google Analytics Location details - automated report
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GOOGLE ANALYTICS LANGUAGES AND INTERESTS (REPORT)

Google Analytics Languages and Interests - automated report
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RANK TRACKER AND TOP PAGES

SEO Rank Tracker and Top pages stats
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GOOGLE ANALYTICS 4 TRAFFIC

GA4 web traffic metrics in a dashboard
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GA4 paid advertising and events dashboard
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GA4 ecommerce analytics dashboard
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GA4 TRAFFIC (REPORT)

Google Analytics 4 web traffic metrics in a report
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GA4 PPC DASHBOARD (REPORT)

Google Analytics 4 paid advertising and events report
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GOOGLE ANALYTICS ASSISTED CONVERSIONS

Assisted Conversions overview in Google Analytics
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GOOGLE ANALYTICS MULTI-CHANNEL FUNNELS

Multi-Channel Funnels (MCF) reporting
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GOOGLE ANALYTICS MULTI-CHANNEL FUNNELS PATHS

Multi-Channel Funnels (MCF) path reporting and metrics

Google Analytics 4 metrics

USERS

The number of users who visited your website or app
USE THIS METRIC

USERS ACTIVITY

The number of active users within 1 day, 7 days, 28 days
USE THIS METRIC

SESSIONS

The number of sessions that began on your site or app
USE THIS METRIC

PAGEVIEWS

The number of app screens or web pages viewed by users
USE THIS METRIC

NEW USERS

The number of users who interacted with site or launched app for the first time
USE THIS METRIC

ENGAGED SESSIONS

The number of sessions that lasted longer than 10 second or had a conversion event or had 2 or more views
USE THIS METRIC

ACTIVE 7 DAYS USERS

The number of distinct users within a 7 day period (includes the last day)
USE THIS METRIC

ACTIVE 28 DAYS USERS

The number of distinct users within a 28 day period (includes the last day)
USE THIS METRIC

CONVERSIONS

The count of conversion events
USE THIS METRIC

TRANSACTIONS

The count of transaction events with purchase revenue
USE THIS METRIC

EVENT COUNT

The total count of events
USE THIS METRIC

EVENT VALUE

The sum of event parameter named "value"
USE THIS METRIC

EVENTS PER USER

The average number of events per user
USE THIS METRIC

EVENTS PER SESSION

The average number of events per session
USE THIS METRIC

CONVERSIONS BY EVENT NAME

Conversions breakdown by event name
USE THIS METRIC

EVENTS

Events overview: event count, events per user, total revenue
USE THIS METRIC

ENGAGEMENT RATE

The percentage of engaged sessions
USE THIS METRIC

SESSIONS PER USER

The average number of sessions per user
USE THIS METRIC

USER ENGAGEMENT DURATION

The total amount of time (in seconds) your website (or app) was in the foreground of user devices
USE THIS METRIC

CITIES

Cities that user activity originated from
USE THIS METRIC

REGIONS

Geographic regions from which the user activity originated
USE THIS METRIC

COUNTRIES

The country from which the user activity originated
USE THIS METRIC

COUNTRIES (INSIGHTS)

The country from which the user activity originated
USE THIS METRIC

USERS AGE

User age breakdown
USE THIS METRIC

USERS GENDER

User gender breakdown
USE THIS METRIC

BRANDING INTERESTS

Interests demonstrated by users who are higher in the shopping funnel
USE THIS METRIC

KEYWORDS

Keywords that led to sessions
USE THIS METRIC

QUERIES

Search queries that led to sessions
USE THIS METRIC

AD NETWORK TYPE

Advertising network types of the conversion
USE THIS METRIC

SESSION TRAFFIC ORIGIN

The traffic origin of the session's campaign
USE THIS METRIC

DEFAULT CHANNEL GROUPING

The session's default channel grouping based on source and medium
USE THIS METRIC

DEVICES

The type of device: Desktop, Tablet, or Mobile
USE THIS METRIC

PLATFORMS

The platform on which your app or website ran
USE THIS METRIC

LANGUAGES

The language setting of the user's browser or device
USE THIS METRIC

SOURCES

Google Analytics sources breakdown
USE THIS METRIC

MEDIUMS

Google Analytics mediums breakdown
USE THIS METRIC

CAMPAIGNS

Google Analytics campaigns breakdown
USE THIS METRIC

PAGES

The web page titles used on your site
USE THIS METRIC

PUBLISHER AD IMPRESSIONS

The number of ad_impression events
USE THIS METRIC

PUBLISHER AD CLICKS

The number of ad_click events
USE THIS METRIC

ADD TO CART

The number of times users added items to their shopping carts
USE THIS METRIC

AVERAGE PURCHASE REVENUE

The average purchase revenue in the transaction group of events
USE THIS METRIC

ARPU (PAYING USERS)

Average revenue per paying user (ARPPU)
USE THIS METRIC

ARPU

Average revenue per active user (ARPU)
USE THIS METRIC

CART TO VIEW RATE

The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s)
USE THIS METRIC

CHECKOUTS

The number of times users started the checkout process
USE THIS METRIC

ECOMMERCE PURCHASES

The number of times users completed a purchase
USE THIS METRIC

FIRST TIME PURCHASERS

The number of users that completed their first purchase event.
USE THIS METRIC

PURCHASE REVENUE

The sum of revenue from purchases made in your app or site
USE THIS METRIC

PURCHASE TO VIEW RATE

The number of users who purchased a product(s) divided by the number of users who viewed the same product(s)
USE THIS METRIC

TOTAL AD REVENUE

The total advertising revenue from both Admob and third-party sources
USE THIS METRIC

TOTAL REVENUE

The sum of revenue from purchases, subscriptions, and advertising
USE THIS METRIC

TOTAL PURCHASERS

The number of users that logged purchase events for the time period selected.
USE THIS METRIC

TOP ITEMS

Top items and key metrics
USE THIS METRIC

TOP ITEM BRANDS

Top brands and key metrics
USE THIS METRIC

TOP ITEM CATEGORIES

The hierarchical category in which the item is classified
USE THIS METRIC

AD SOURCES

The source network that served the ad
USE THIS METRIC

AD FORMATS

The way ads looked and where they were located
USE THIS METRIC

AD UNITS

The name you chose to describe Ad units
USE THIS METRIC

BOUNCE RATE

The bounce rate
USE THIS METRIC

EVENTS BY SOURCE

Events by source
USE THIS METRIC

EVENTS BY CHANNEL

Events by channel
USE THIS METRIC

EVENTS BY COUNTRY

Events by country
USE THIS METRIC

EVENTS BY REGION

Events by region
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EVENTS BY CITY

Events by city
USE THIS METRIC

EVENTS BY DEVICE

Events by device
USE THIS METRIC

EVENTS BY BROWSER

Events by browser
USE THIS METRIC

EVENTS BY OS

Events by os
USE THIS METRIC

EVENTS BY LANDING PAGE

Events by landing page
USE THIS METRIC

EVENTS - NEW VS RETURNING

Events - new vs returning
USE THIS METRIC
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