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How to build advanced automated SEO reports using Google Analytics data

Building automated SEO reports using Google Analytics data is easy.

Automate Google Analytics (UA) reports and dashboards
Connect Google Analytics (UA) data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated Google Analytics (UA) reporting
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
SEO REPORTING TOOL / GOOGLE ANALYTICS (UA)

GOOGLE ANALYTICS (UA) REPORTING

Google analytics dashboards for audience, content analysis, goals and ecommerce metrics monitoring.

Octoboard data dashboard: Google analytics dashboard

Google Analytics reports for Audience, Content Analysis, Goals, and Ecommerce Metrics Monitoring

Google Analytics is essential for marketing teams, providing a wide range of metrics to track user engagement and boost strategies. Automated dashboards leverage this data to present insights in a clear manner while saving valuable time.

Key Metrics for Audience Insights

  • Users: Total unique individuals visiting the website.
  • Sessions: Count of distinct sessions initiated by users.
  • Countries: Geographic insights into user origins.
  • Demographics: Age, gender, and other demographic insights on users.
  • New vs. Returning Visitors: Distinction between first-time users and those who return.
  • Devices: Information on the devices used to access the site.
  • Social Networks: Identification of social platforms driving the most traffic.

Create marketing reports and use ChatGPT and Open AI to monitor data trends with Octoboard.

Importance of Content Analysis

Content quality impacts user engagement and search rankings. Dashboards can help in assessing the performance of various content types:

  • Page Views: Number of times a specific page is viewed.
  • Average Time on Page: How long users typically spend on a page, indicating content engagement.
  • Bounce Rate: Percentage of users who leave the site after viewing only one page, highlighting content relevance.
  • Exit Rate: Insight into the last page users visited before leaving, helpful for optimizing content flow.

Goal Tracking and Website Performance

Setting and tracking goals within Google Analytics is a foundational element that aids marketing teams in measuring success:

  • Goal Completions: Count of how many times users completed a desired action.
  • Goal Conversion Rate: Percentage of sessions that resulted in a goal completion.
  • User Engagement Metrics: Insights into click-through rates and other engagement indicators indicate how well goals are met.

Automate all your marketing reports. Save time and retain clients with Octoboard.

Ecommerce Performance Monitoring

For businesses engaged in online sales, tracking ecommerce-specific metrics is vital. Dashboards can display:

  • Revenue: Total income generated from sales.
  • Transaction Count: The number of completed purchases.
  • Average Order Value (AOV): Revenue divided by the total number of transactions, indicating spending patterns.
  • Conversion Rate: The percentage of visitors who make a purchase, crucial for assessing the effectiveness of sales strategies.

The Advantages of Automated Reporting with Octoboard

Manual reporting can be burdensome and time-consuming, but integrating Google Analytics with Octoboard simplifies this process. Automated dashboards offer:

  • Time Savings: Reduced hours spent on creating and compiling reports.
  • Real-Time Insights: Immediate access to data, enhancing decision-making and transparency.
  • Scheduled Reporting: Regularly timed delivery of updates to stakeholders, available weekly or monthly.

Unified SEO Reporting

Centralizing various SEO data streams allows companies to view comprehensive analytics across all channels. Octoboard helps bring together:

  • Organic Traffic Analysis: Understanding where traffic originates.
  • Social Media Engagement Metrics: Assessing contributions from social platforms.
  • Ad Spend Insights: Monitoring the effectiveness of paid advertising efforts.

This integrated approach minimizes data fragmentation and supports an overall perspective on digital marketing strategies.

Advanced PPC Analytics

Pay-per-click (PPC) advertising necessitates thorough analysis to maximize returns. Octoboard equips teams to:

  • Customize Metrics: Tailor data points to suit specific campaign needs.
  • Leverage Advanced Calculations: Apply complex formulas to evaluate PPC performance.
  • Streamline Reporting Processes: Create cohesive reports spanning various PPC platforms.

Automate all your marketing reports. Save time and retain clients with Octoboard.

Actionable Insights from Automated Data Tracking

Monitoring data trends continuously can help marketing teams stay ahead. Key benefits include:

  • Trend Detection: Identifying shifts in user behavior swiftly.
  • Strategic Adaptation: Adjusting marketing strategies in response to real-time insights.
  • Consistent Performance Monitoring: Regular assessments ensure marketing initiatives remain effective.

Collaborative Data Accessibility

With features like Google Sheets integration, Octoboard enhances team collaboration:

  • Seamless Data Transfer: Quick exporting of data to Google Sheets for further analysis.
  • Real-Time Collaboration: Team members can work together without hindrance.
  • Custom Visualizations: Flexibility to create personalized data presentations and analyses.

Summary of Effective Metric Grouping

To maximize the impact of dashboards, effective grouping of Google Analytics metrics is advisable. The most useful categories include:

  • Audience Behavior: Metrics revealing user interactions and demographics.
  • Content Quality: Assessing how well content performs based on user engagement.
  • Goal Performance: Metrics focused on progress towards strategic objectives.
  • Ecommerce Metrics: Essential for tracking sales performance and understanding customer behavior.

Employing automated reporting tools like Octoboard allows marketing teams to streamline their workflows and deliver heightened value to their clients and stakeholders.

Automated Data Reports Enabled by Octoboard Software

GOOGLE ANALYTICS - SUMMARY

This section provides insights into website traffic, user demographics, referral sources, and goal attainment.

GOOGLE ANALYTICS - DEMOGRAPHICS

Data regarding user age, gender, geographical location, interests, and purchasing behaviors.

GOOGLE ANALYTICS - PERFORMANCE

Analysis of traffic origins and content metrics, including duration on the site, page views, and bounce rates.

GOOGLE ANALYTICS - OBJECTIVES

Information on the value of goals, their completions, conversion rates, and instances of abandonment.

Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.

Google Analytics (UA) metrics

Unique Visitors

This metric tracks the number of distinct users visiting the website during a specified time frame. It provides insight into audience reach and engagement levels.

Total Sessions

The total sessions metric represents the number of interactions that users initiate on a website within a specific time period. Each session can include multiple page views or actions.

User Languages

This section displays the primary languages spoken by the audience, ranked by user count. It helps in tailoring content and marketing strategies to better suit the audience's preferences.

Audience Locations

A geographical representation of users is shown, ranking countries based on the number of sessions. This data assists in identifying key regions for targeted marketing.

Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.

Regional Breakdown

This metric outlines the distribution of users by region. It provides valuable insights into where the website's audience is concentrated.

City Distribution

Cities with the highest user counts are ranked in this section. It aids in localizing marketing efforts to enhance user engagement in specific urban areas.

New vs. Returning Visitors

This analysis distinguishes between new and returning users, helping to understand customer loyalty and site performance in retaining visitors.

Device Categories

Monitoring the types of devices used by visitors provides insights into user preferences and helps optimize the site for various platforms, such as mobile, tablet, and desktop.

Audience Demographics

This section covers the age and gender distribution of the audience, allowing for targeted marketing strategies based on demographic insights.

Visitor Interests

An overview of the interests of website visitors is provided, ranked by the number of sessions. Identifying these interests helps in enhancing content relevance and engagement.

Automate all your marketing reports. Save time and retain clients with Octoboard.

Purchase Intentions

This metric ranks audience interests in various product categories based on user count, providing insights into potential sales opportunities.

Source of Traffic

Traffic sources inform where the website visitors originate from. Analyzing these sources over time can reveal effective channels to focus marketing efforts.

Referral Sources

This section ranks different referral sources by user count. Understanding which sources drive traffic can help in optimizing those channels for better performance.

Search Keywords

Keywords that result in users finding the website are listed here, ranked by the number of sessions. This data is crucial for enhancing SEO strategies.

Source Mediums

This metric identifies the various mediums through which traffic arrives at the site, ranked by user engagement, providing context for marketing decisions.

Social Media Traffic

A ranking of social networks that contribute traffic to the website. This information can guide strategies for social media marketing and engagement.

Content Performance Overview

The content overview encompasses key performance metrics such as average time on site, bounce rate, and exit rate. These figures help assess content relevance and effectiveness.

Average Time Spent

This metric measures the average duration that users spend on the website, providing insights into user engagement and the effectiveness of content.

Page Views

The total number of page views tracked over a specified period. This data reflects overall user engagement and the popularity of specific content.

Bounce Rate

The bounce rate indicates the percentage of single-page visits in which users leave the site without further interaction. Monitoring this helps to gauge content effectiveness.

Create marketing reports and use ChatGPT and Open AI to monitor data trends with Octoboard.

Exit Rate

This metric shows the percentage of exits from the site in relation to total page views. Understanding exit rates can guide improvements to content and navigation.

Pages Ranked by Views

This section ranks website pages based on the number of unique views. It assists in identifying the most popular content that resonates with the audience.

Pages Ranked by Time

Web pages are listed based on the average time users spend on each. This data indicates which pages are engaging users effectively.

Entry Pages

The landing pages are ranked by the number of sessions. Analyzing these pages can help optimize user experience from the moment they arrive on the site.

Exit Pages

This section displays the last pages visited by users before leaving the website, allowing for assessment of content effectiveness on retention.

Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.

Website Performance

Key metrics related to website speed and overall performance are monitored to ensure optimal user experience. Site speed is crucial for maintaining user engagement.

Goal Value and Conversions

This metric shows the value generated from goal completions over time for selected mediums and sources, offering insights into overall performance.

Completed Goals

The number of completed goals over time is tracked here, providing a measure of site effectiveness in achieving defined objectives.

Conversion Rate

The rate of goal completions for various mediums, sources, or goals is reported, helping evaluate marketing effectiveness.

Goal Value

Each goal's value is tracked based on selected mediums or sources, contributing to a comprehensive view of marketing performance.

Abandonment Rate

This metric measures the percentage of users who start a goal but do not complete it. Understanding abandonment helps refine user experience.

Goals Ranking

Goals are ranked by their completion rate, providing insights into which objectives are most effectively met within the site.

Goal Completion Locations

This section ranks locations by goal completions, offering insights into geographical performance related to specific objectives.

Create marketing reports and use ChatGPT and Open AI to monitor data trends with Octoboard.

E-commerce Overview

An overview of e-commerce performance metrics, including revenue and conversion rates, is provided. Essential for businesses engaging in online sales.

Top Selling Products

The highest revenue-generating products are ranked, allowing businesses to gauge performance and customer preferences in their offerings.

Leading Campaign Performance

This section assesses the performance of marketing campaigns based on revenue, assisting in identifying effective strategies.

E-commerce Conversion Rate

Tracks the conversion rates for all or selected products, providing insights into sales efficiency and effectiveness.

Revenue Trends

Revenue generated over time for selected products is monitored, critical for financial assessments and strategic planning.

Transaction Overview

The number of transactions processed for selected products over time is reported, helping understand sales dynamics.

Revenue by Keywords

Revenue breakdown by keywords assists in evaluating the effectiveness of specific search terms in generating sales.

Revenue by Medium

This metric outlines revenue generated stemming from various marketing mediums, helping identify effective channels.

Transaction Revenue

The average revenue per e-commerce transaction is analyzed here, providing key insights into pricing strategies.

Campaign Performance Overview

An overview of Google Ads campaigns is presented, showcasing key metrics to evaluate marketing effectiveness.

Search Query Analysis

Search queries are analyzed, including metrics related to goals and conversions, revealing insights into audience behavior.

Save time by automating your reports, grow revenue and retain customers with Octoboard.

Video Campaign Performance

This section focuses on metrics related to video campaigns and their contributions to goals and conversions.

Goals by Traffic Source

Tracks the number of goals achieved segmented by traffic source, offering insights for optimizing marketing channels.

Channel Metrics

A comprehensive analysis of traffic channels reports key metrics and conversions. Understanding these dynamics can help optimize marketing efforts.

Source Mediums Analysis

A deeper look into performance statistics from various sources and mediums, including goals achieved, allows for strategic adjustments.

Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.

Traffic Overview Metrics

This includes tracking page views, total sessions, and unique users over time. Having a clear understanding of traffic patterns can guide content strategy development.

Geographic Insights

Audience insights based on geographical data are essential for targeted marketing and optimizing content to meet the needs of specific regions.

Tips
Google Analytics provides over 300 metrics that can be viewed, filtered and segmented. We have selected best metrics for dashboard display and grouped them into the following areas:
  • Audience behavior
  • Content quality and page analysis
  • Goals and general website performance
  • eCommerce
Combine web analytics from Google with Yandex Metrica widgets.
Notes
Make sure you are administrator of the web property. If you are not an admin, the property will not show up in the list. Use your standard Google Analytics login to start collecting data. Select one of the properties (websites) to monitor. Octoboard only requires read-only access. It is possible to connect Octoboard to your Google Analytics 4 views but you need to enable this feature in your GA4 property. To do so, select "Show Advanced Options" in your GA4 property (Google Analytics Admin settings) and turn on "Create a Universal Analytics property" switch to allow Octoboard to access it.

Automated data reports enabled by Octoboard software

Click for details...
OCTOBOARD dashboards, templates and reports gallery: Google analytics overview template

GOOGLE ANALYTICS - OVERVIEW

A high-level overview of website audience, referrals, content performance and goals.
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OCTOBOARD dashboards, templates and reports gallery: Google analytics audience template

GOOGLE ANALYTICS - AUDIENCE

Age, gender, sessions, location information, interest and purchase intents.
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OCTOBOARD dashboards, templates and reports gallery: Google analytics template

GOOGLE ANALYTICS - CONTENT

Traffic sources and content performance : time on site, page views, bounce rate and more.
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OCTOBOARD dashboards, templates and reports gallery: Google analytics goals template

GOOGLE ANALYTICS - GOALS

Goals value, completions, conversions and abandonment rates.

Google Analytics (UA) metrics

USERS

Daily unique users over time.
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SESSIONS

Number of sessions over time.
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LANGUAGES

Your audience language ranked by user count.
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COUNTRIES

Map of your audience showing countries ranked by sessions.
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REGIONS

Audience regions ranked by users.
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CITIES

Audience cities ranked by users.
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NEW VS RETURNING

New vs returning customers.
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DEVICES

Device category with session figures.
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DEMOGRAPHICS

Your audience age and gender breakdown.
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INTERESTS

Your visitors' interests ranked by sessions.
Description
Audience interests ranked by sessions on your website. It indicates that users are more likely to be interested in learning about the specified category.
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PURCHASE INTENTS

Purchase intents ranked by users.
Description
Your audience's interest in purchasing a product category - ranked by users.
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Where does my website traffic come from?
Traffic sources tell you what websites and social networks your audience comes from. Analyze it over time and use insights to understand what drives your traffic and where to focus your efforts to maximise it. We recommend looking deeper into audience traits from different traffic sources. Identify audience that engages with your content, paying customers or people with relevant interests and rank your sources accordingly. Then focus your efforts on sources with highest value.

TRAFFIC SOURCES

Overview of traffic sources ranked by users.
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REFERRALS

Referrals ranked by users.
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KEYWORDS

Search keywords that lead to your website ranked by users.
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MEDIUMS

Source mediums that lead to your site ranked by users.
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SOCIAL NETWORKS

Social networks that lead traffic to your website ranked by users.
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Is my website content getting better? Is it relevant to my visitors?
You can measure your content quality by monitoring TIME ON SITE, BOUNCE and EXIT RATE trends. Any drops or spikes may require investigation. It will be easy to correlate them to content modifications over time. If spikes are not related to content changes, perhaps it is due to sudden change in TRAFFIC SOURCES. Correlate BOUNCE and EXIT RATE to TRAFFIC SOURCES; if irrelevant content is served to new audiences, your landing pages or ad campaigns settings may require fine-tuning.

CONTENT OVERVIEW

Key content performance metrics tracked over time - Average time on site, Bounce Rate, Exit Rate.
Description
Bounce rate is the percentage of sessions in which the person left the property from the first page. Exit rate is percentage of exits from the property that occurred out of the total pageviews.
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TIME ON SITE

Average time spent on site over time.
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VIEWS

Website page views over time.
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BOUNCE RATE

Bounce rate tracked over time.
Description
Bounce rate is the percentage of sessions in which the person left the property from the first page.
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EXIT RATE

Exit rate over time.
Description
Exit rate is percentage of exits from the property that occurred out of the total pageviews.
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Can I rank individual pages performance?
It is possible to rank individual pages by VIEWS and TIME SPENT on them. Combine this with understanding of LANDING and EXIT PAGES and you will get enough insights to optimise your website for better user experience and achieving goals such as product downloads, product purchase and revenue targets.

PAGES BY VIEWS

Your web site pages ranked by number of unique views.
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PAGES BY TIME

Web site pages ranked by average time spent on them.
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LANDING PAGES

Landing pages of your website ranked by session count.
Description
Landing page is the very first page in a user session on your website.
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EXIT PAGES

Exit pages of your website ranked by exit count.
Description
Exit page is the last page that user visits before leaving your web site
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SITE SPEED

Key performance metrics for your website speed.
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Does my website fulfil its objectives?
If your website is not achieving its goals, there is almost no point in having one. A goal represents a completed activity (or CONVERSIONS such as making a purchase (for an ecommerce site) or submitting a contact information form (for a marketing or lead generation site) and so on. We have collected a number of metrics that will tell you if your website is doing it’s job. Make sure you define goals in Google Analytics first. Monitoring them in real-time is very easy with Platform.

GOAL VALUE AND CONVERSION

Goal conversions and value over time for selected medium and source.
Tips
Data displayed for all or selected goal, selected medium or selected source.
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GOAL COMPLETIONS

Goal completion over time for selected medium, source or goal.
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GOAL CONVERSION

Goal completion rate for selected medium, source and goal.
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GOAL VALUE

Goal value for selected medium, source and goal.
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GOAL ABANDONMENT

Goal abandonment rate for selected medium, source and goal.
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GOALS BY COMPLETION

Goals ranked by completion rate.
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GOAL COMPLETION LOCATION

Goal locations ranked by completion.
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Can I track my eCommerce in real-time? What is selling? What leads to a sale?
eCommerce is a large and separate group of metrics provided by Google Analytics. We have put together essential insights for daily practical eCommerce monitoring. They cover PRODUCTS and CAMPAIGNS ranked by REVENUE, CONVERSION RATE, plus a number of REVENUE breakdowns. Make sure you setup eCommerce in your Google Analytics first. Start monitoring daily metrics with Platform and dive into more details when you spot new trends.

ECOMMERCE OVERVIEW

ECommerce performance overview.
Description
Overview widget includes Revenue, Transactions and Conversion Rate over time.
Tips
Widget shows details for all or up to 10 selected campaigns. Select campaigns in the widget configuration screen.
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ECOMMERCE TOP PRODUCTS

Top products ranked by revenue.
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ECOMMERCE TOP CAMPAIGNS

Top campaigns ranked by revenue.
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ECOMMERCE CONVERSION RATE

ECommerce conversion rate for all or selected products.
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ECOMMERCE REVENUE

Revenue over time for selected products.
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ECOMMERCE TRANSACTIONS

Transactions over time for selected products.
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ECOMMERCE REVENUE BY KEYWORD

ECommerce revenue breakdown by top keywords.
Tips
Widget will display up to 20 top keywords.
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ECOMMERCE REVENUE BY MEDIUM

ECommerce revenue breakdown by medium.
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ECOMMERCE REVENUE BY SOURCE

ECommerce revenue breakdown by traffic source.
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ECOMMERCE REVENUE BY TRANSACTION

Average eCommerce transaction value.
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CAMPAIGNS OVERVIEW

Google Ads campaigns overview with key metrics.
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SEARCH QUERIES

Search queries with metrics including goals (conversions).
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VIDEO CAMPAIGNS

Video campaigns with metrics including goals (conversions)
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GOALS BY SOURCE

Google Analytics goals by traffic source.
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CHANNEL ANALYSIS

Traffic channels with key metrics and goals (conversions).
USE THIS METRIC

SOURCE AND MEDIUMS

Google Analytics source and mediums statistics including goals (conversions).
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Who visits my website? Can I see how my audience trends over time?
Google Analytics provides a wealth of information about your website visitors. It will tell you your audience age and gender, languages they use, where they come from, their interests and purchase intents and much more. You can track these changes over time as well. You can use this information to rank your traffic sources, to optimize your investment of time and resources into different marketing channels, to build sales strategy and much more. Start from understanding your audience’s age, gender and geographical information. You can combine it with TRAFFIC SOURCES, ENGAGEMENT RATE and CONTENT ELEMENTS metrics.

TRAFFIC OVERVIEW

Pageviews, sessions and unique users over time.
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COUNTRIES (INSIGHTS)

Your audience showing countries ranked by sessions.
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WIDGET DEPRICATED

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EVENTS OVER TIME

Number of events tracked over time
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EVENT CATEGORIES

Google Analytics events broken down by categories
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EVENT ACTIONS

Google Analytics events broken down by actions
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EVENT CATEGORIES (USERS)

Google Analytics events broken down by categories
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EVENT ACTIONS (USERS)

Google Analytics events broken down by actions
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EVENT LABELS

Google Analytics events broken down by event labels
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EVENT LABELS (USERS)

Google Analytics events broken down by event labels
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ECOMMERCE REVENUE SOURCE / MEDIUM

ECommerce revenue breakdown by traffic source/medium.
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ASSISTED CONVERSIONS

The number of conversions for which this channel appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.
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ASSISTED CONVERSION VALUE

The value of conversions for which this channel appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.
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FIRST INTERACTION CONVERSIONS

The number of conversions for which this channel was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
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FIRST INTERACTION CONVERSION VALUE

The value of conversions for which this channel was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
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LAST INTERACTION CONVERSIONS

The number of conversions for which this channel was the final conversion interaction. This metric includes both goal completions and transactions.
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LAST INTERACTION CONVERSION VALUE

The value of conversions for which this channel was the final conversion interaction. This metric includes both goal completions and transactions.
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FIRST IMPRESSION CONVERSIONS

The number of conversions for which a campaign impression was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
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FIRST IMPRESSION CONVERSION VALUE

The value of conversions for which a campaign impression was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
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IMPRESSION ASSISTED CONVERSIONS

The number of conversions for which a campaign impression appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.
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IMPRESSION ASSISTED CONVERSION VALUE

The value of conversions for which a campaign impression appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.
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TOTAL CONVERSIONS

Total number of conversions. This metric includes both goal completions and transactions.
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TOTAL CONVERSION VALUE

Total value of conversions. This metric includes both goal completions and transactions.
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ASSISTED / LAST CLICK OR DIRECT CONVERSIONS

Assisted/Last Click or Direct Conversion Rate
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FIRST / LAST CLICK OR DIRECT CONVERSIONS

First/Last Click or Direct Conversion Rate
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CONVERSIONS BY CHANNEL

Total conversions by MCF Channel
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ASSISTED CONVERSIONS BY CHANNEL

Assisted conversions by MCF Channel
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MCF CHANNEL GROUPING

Breakdown by MCF Channel Grouping
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MCF SOURCES

Breakdown by Source
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MCF MEDIUMS

Breakdown by Medium
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MCF SOURCE/MEDIUM

Breakdown by Source/Medium
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MCF GOOGLE ADS CAMPAIGNS

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MCF GOOGLE ADS AD GROUP

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MCF GOOGLE ADS KEYWORDS

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MCF CHANNEL PATH

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MCF SOURCE PATH

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MCF MEDIUM PATH

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MCF SOURCE/MEDIUM PATH

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MCF GOOGLE ADS CAMPAIGN PATH

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MCF GOOGLE ADS AD GROUP PATH

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MCF GOOGLE ADS KEYWORD PATH

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TIME LAG

Conversion distribution by Time Lag in Days
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PATH LENGTH

Conversion distribution by Path Length in Interactions
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