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Best automated Facebook Ads reports for marketing teams
Build automated paid advertising (PPC) reports for your marketing teams and clients using Facebook Ads data.
Automate Facebook Ads reports and dashboards
Connect Facebook Ads data and create automated reports and dashboards
Business features include
Automated Facebook Ads reporting
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
PPC REPORTING TOOL / FACEBOOK ADS
FACEBOOK ADS REPORTING
Facebook Ads cost, performance, reach and ad campaign ranking.
Automating Facebook Ads Reporting with Octoboard
For any marketing agency or team looking to optimize their Facebook Ads, the collection, understanding, and communication of key PPC metrics is crucial. As the digital marketing landscape becomes more sophisticated, so does the necessity for comprehensive tools to help decipher these metrics. Enter Octoboard, a powerful analytics platform that makes automating and analyzing Facebook Ads reporting a breeze. Let's delve into the primary Facebook Ads PPC metrics and understand the potency of integrating Octoboard into your reporting workflow.
Understanding the Vital Facebook Ads PPC Metrics
Impressions: This metric reveals the number of times your ad was displayed on a user's screen. It's the foundational step in any digital marketing campaign. A high impression count means your ad has extensive visibility, but this doesn’t always translate to engagement or conversions.
Clicks: A core metric, clicks measure the number of times users took action on your ad. It provides insights into how enticing or relevant your advertisement is to your audience.
CPC (Cost Per Click): This is the amount you pay for each click on your ad. Monitoring the CPC helps in understanding if you are getting value for your advertising dollar and if your ad is targeting the right audience effectively.
Cost: This encompasses the total amount you spend on your advertising campaign. Keeping a tight watch on your expenses ensures you’re on budget and allows for optimizations based on the performance.
ROAS (Return on Ad Spend): Perhaps one of the most essential metrics, ROAS calculates the return on investment from your ad campaign. A positive ROAS indicates a successful campaign, while a negative one signals a need for strategy reevaluation.
Why Reporting PPC Metrics Across Channels is Crucial
In today's digital age, users are spread out across various platforms and channels. To maximize reach and engagement, businesses often advertise on multiple platforms. This dispersal makes it critical to have a consolidated report that provides insights across all channels.
Having an integrated view:
- Offers a holistic understanding of performance.
- Highlights interplay and dependencies between channels.
- Saves time from juggling different reporting tools.
Make sure you check Octoboard's PPC Automated Reporting Features for a full overview of different options and integrations that cover, among others Google Ads, LinkedIn Ads, Bing Ads, Tiktok Ads and Criteo.
Tips
To start with Facebook Ads, consider selecting one of the following metric groups:
- Real-time performance
- Reach and user actions
- Advertisement cost tracking
Notes
Use your standard Facebook login to start collecting data. Octoboard only requires read-only access.
Automated data reports enabled by Octoboard software
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FACEBOOK ADS PPC REPORT - PERFORMANCE
Facebook Ads template for PPC reporting - Performance metrics
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FACEBOOK ADS PPC PERFORMANCE TEMPLATE (REPORT)
Facebook Ads template for PPC report - Performance metrics
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FACEBOOK ADS PPC DASHBOARD - AD SPEND
Facebook Ads template for PPC dashboard - Ad Spend metrics
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FACEBOOK ADS ENGAGEMENT
Facebook Ads template for PPC engagement - Posts and Page
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FACEBOOK ADS ENGAGEMENT (REPORT)
Facebook Ads template for PPC engagement - Posts and Page
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FACEBOOK ADS VIDEO (REPORT)
Facebook Ads template for PPC video - automated report
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FACEBOOK ADS PERFORMANCE (REPORT)
Facebook Ads template for PPC performance - automated report
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FACEBOOK ADS SPEND (REPORT)
Facebook Ads template for PPC spend - automated report
Facebook Ads metrics
Can I track my Facebook Ads performance in real-time?
There is a number of metrics that can be viewed together on a daily basis as part of a dashboard. Facebook makes it easy to switch between views for Ad Campaign, Individual Ads or full Facebook Ads Account. We have grouped the following statistics for live view display and real-time tracking: IMPRESSIONS, CLICKS, and CLICK-THROUGH RATE.
OVERVIEW
Ad Impressions and Clicks over time.
Description
Impressions is the number of times your ads have been displayed to your audience.
Clicks is the number of times Facebook users clicked on your Facebook Ads.
Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions
CTR = Total Ad Clicks % Impressions
Tips
Select Account, Ad Campaign, Ad set or individual Ad in widget configuration screen.
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How often are my ads displayed, to how many people and how frequently?
REACH is a great metric. It tells you how many people are shown (reached by) your content (or ads). Not all networks report user counts. Instead, they report counts of views or IMPRESSIONS. Use REACH to evaluate and fine-tune definitions of your ad campaigns. It could be useful to correlated your REACH with user ACTIONS (such as clicks). If your content REACH grows but ACTION RATE declines this could be an indication of low content relevance. To improve relevance you should consider increasing Ad quality and/or fine-tune your Ad Campaign target audience settings.
REACH
Ad Reach tracked over time.
Description
Reach gives you a measure of how many people were exposed to your message during an ad campaign. People may not always click on your ads, but they may be more likely to engage with your business when they see your message.
Your reach can be affected by your bid, budget and audience targeting.
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IMPRESSIONS
Number of times your ads have been displayed to your audience.
Description
Shows ad impressions over time. The number of times an ad was viewed. With a few exceptions, an impression is counted each time an ad can be viewed when it enters a person's screen on Facebook.
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FREQUENCY
Ads display frequency (per visitor) tracked over time.
Description
The average number of times each person saw your ad.
Frequency helps to build awareness and recall by showing your message to people in your target audience multiple times. Frequency may average 1 to 2 per ad set or may be much higher, depending on your budget, audience size and schedule.
Tips
However, it's important to monitor frequency along with your results and relevance score to make sure the same people aren't seeing your ads too often during a campaign. If performance begins to drop as your frequency numbers rise, your target audience may be experiencing ad fatigue, and it may be wise to change your ad creative or targeting.
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Do people react to my Facebook Ads?
It is a good idea to track Ad impressions over time and correlated it with actions taken by users. These actions could be likes, app installs, conversions and others. Increasing ACTION RATE and CLICK RATE is always a good thing. If these metrics degrade, it could be an indication of poor Ad quality or low Relevance. One way to fix that would be to fine-tune your Ad Campaign target audience settings.
ACTIONS OVERVIEW
Actions and Action Rate over time.
Description
Actions is the sum of page likes, app installs, conversions and others - taken by Facebook users after they have seen your ads.
Action Rate is the rate of Actions relative to total number of Facebook Ad Impressions
Actions Rate = Total Actions % Facebook Ad Impressions
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ACTIONS
Actions for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
Description
Shows number of actions taken by your audience after they have seen your ad. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions
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ACTION RATE
Actions Rate for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
Description
Action Rate is the rate of Actions relative to total number of Facebook Ad Impressions
Actions Rate = Total Actions % Facebook Ad Impressions
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TOTAL CLICKS
Total clicks over time.
Description
Shows number of times potential clients clicked on your ads over time.
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CTR
Ads Click-Through Rate over time.
Description
Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions
CTR = Total Ad Clicks % Impressions
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How much am I paying for Facebook Ads? Is it worth it?
Tracking cost of Ads over time is easy. Facebook provides such metrics as COST PER MILLE, COST PER CLICK and COST PER ACTION (explained below). Understanding if you are getting return on your Facebook Ad investment is a little more complicated. It is a good idea to correlate COST PER CLICK with dollar value of one Ad Click. Ad Click Dollar value can be calculated from CONVERSION RATE (percentage of site visits from Facebook that lead to conversion, such as product purchase) and Revenue that comes from conversions. CONVERSION RATES are available from Web Analytics applications such as Google Analytics that Platform will also track for you.
COST OVERVIEW
Ad Cost, Cost Per Click and Cost Per Action over time.
Description
Ad Cost is the total spend on your Facebook Ads and Campaigns.
Cost Per Click (CPC) - Facebook Ads spend divided by ad clicks.
CPC = Facebook Ads Spend / Ad Clicks
Cost Per Action - Facebook Ads spend divided by Facebook actions.
Cost Per Action = Facebook Ads / Facebook Actions
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COST
Ad cost tracked over time.
Description
Shows Ad cost over time for your account or campaign.
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CPM
Cost per 1000 impressions over time (CPM).
Description
Tells you how much it costs you to display 1000 ad impressions (also called Cost Per Thousand or Cost Per Mille or CPM).
Online advertisers typically look at CPM as a performance measurement for the cost-efficiency and value of an ad campaign.
Tips
On Facebook, Reach can be a more insightful metric than impressions, because it gives you a measure of how many people were exposed to your message and how efficiently you reached them. It's affected by how well your bid performed in the ad auction, your budget and the effectiveness of your audience targeting.
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CPC
Cost per Click (CPC) tracked over time.
Description
Cost per Click (CPC) tells you how much you per Facebook Ad click. CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.
The metric is calculated as the total amount spent divided by link clicks.
CPC = Facebook Ads Spend / Ad Clicks
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COST PER ACTION
CPA for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
Description
Cost per Action>/b> tells you how much you pay per Facebook action such as page likes, app installs, conversions and others.
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ADS BY RELEVANCE
Ads ranked by relevance.
Description
Displays latest ads ranked by Relevance Score (RS). Relevance score is a number from 1 (low) to 10 (high) provided by Facebook that suggests how well the ad is expected to resonate with your audience.
Tips
Select Facebook Ad account in the widget configuration screen.
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ADS BY CLICK-THROUGH
Ads ranked by Click-Through Rate.
Description
Your top ads ranked by click-through rate (CTR).
CTR = Total Ad Clicks % Impressions
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ADS BY ACTION RATE
Ads ranked by Action Rate.
Description
Your top ads ranked by action rate. Action rate is actions such as page likes, app installs, conversions and others ÷ by impressions in the date range.
Actions Rate = Total Actions % Facebook Ad Impressions
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PAGE ENGAGEMENT
Number of user action on your page and posts.
Description
The total number of actions that people took on your Facebook Page and its posts, attributed to your ads.
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PAGE LIKES
The number of likes of your Facebook Page attributed to your ads.
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POST COMMENTS
The number of comments on your ads.
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POST ENGAGEMENT
The total number of actions that people take involving your ads.
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POST REACTIONS
The number of reactions on your ads.
Description
The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.
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POST SHARES
The number of shares of your ads.
Description
People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.
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VIDEO PLAYS
The number of times your video starts to play.
Description
This is counted for each impression of a video, and excludes replays. This metric is currently in development by Facebook.
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THROUGH-PLAYS
The number of times your video was played to completion, or for at least 15 seconds.
Description
The number of times your video was played to completion, or for at least 15 seconds. This metric is in development.
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AVERAGE WATCH TIME
The average time a video was played
Description
The average time a video was played, including any time spent replaying the video for a single impression.
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CAMPAIGNS PERFORMANCE
Key performance metrics for your Ad Campaigns.
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AD SETS PERFORMANCE
Key performance metrics for your Ad Sets.
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CAMPAIGNS PAGE ENGAGEMENT
Engagement metrics for your page and posts by Campaign.
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AD SETS PAGE ENGAGEMENT
Engagement metrics by Ad Set.
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CAMPAIGNS VIDEO PERFORMANCE
Video metrics for your Ad Campaigns.
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AD SETS VIDEO PERFORMANCE
Video metrics for your Ad Sets.
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LEADS
LEADS for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
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LEADS GROUPED
An official replacement of LEAD FORMS from Facebook.
Description
LEAD FORMS metrics was depreciated by Facebook. LEADS GROUPED metric was recommended for use. There is currently no Facebook documentation available for this new metric. We will be monitoring API documentation for any changes and will update our platform when more information will become available. Thank you for your understanding.
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TRANSACTIONS
Number of purchases made.
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LINK CLICKS
Clicks on ad links.
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AD PERFORMANCE
Key performance metrics for individual Ads
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CAMPAIGNS ROAS
ROAS metrics for your Ad Campaigns
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AD SET ROAS
ROAS metrics for your Ad Sets
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AD ROAS
ROAS metrics for individual Ads
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REVENUE
Revenue from Facebook Ads conversions
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ROAS
Return on Advertising Spend
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CUSTOM CONVERSIONS
Custom conversion for specific Lead Type tracked over time
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