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How to display your Google Sheets data in a marketing dashboard or report?

Octoboard marketing analytics platform allows you to easily integrate with Google Sheets documents and send data to live dashboards and reports.

Automate Google Sheets reports and dashboards
Connect Google Sheets data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated Google Sheets reporting
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
SEO REPORTING TOOL / GOOGLE SHEETS

GOOGLE SHEETS REPORTING

Google Sheets data in your business and marketing dashboards.

Octoboard data dashboard: Google sheets dashboard

Alexa Integration: Building Automated Alexa Website Ranking Reports Using Octoboard

In the ever-evolving landscape of digital marketing, staying ahead of the curve is paramount for success. This is where the integration of Alexa data into the Octoboard analytics platform becomes a game changer for marketing teams. Alexa, an Amazon.com company, has been a key player in providing insightful web traffic data. Two of its pivotal metrics are 'Alexa Rank' and 'Alexa Reach', which can significantly aid marketing teams in showcasing their work effectively to clients.

Understanding Alexa Metrics

  • Alexa Rank:
    • This is a measure of a website's popularity compared to all other websites, based on a combination of average daily visitors and pageviews. A lower rank indicates a more popular website. This metric is crucial for gauging the overall visibility and popularity of a site on a global scale.

Save time by automating your reports, grow revenue and retain customers with Octoboard.

  • Alexa Reach:
    • It represents the number of users who visit a site. This metric is expressed as a percentage of all internet users. A higher reach indicates a wider audience, reflecting the effectiveness of marketing strategies in drawing traffic.

The Power of Automation in Reporting

Using Octoboard’s analytics platform, marketing teams can now automate the generation of website ranking reports powered by Alexa data. This automation saves hundreds of hours that would otherwise be spent on manual data collection and report generation. Regularly scheduled reports, whether monthly or weekly, provide consistent and updated visibility into the effectiveness of website ranking efforts.

Automating such reports ensures that teams and management are always informed about their website's performance without the need for constant manual checking. This consistent update streamlines the workflow and enables teams to focus more on strategy and less on data management.

Consolidating Website Ranking Channels

In today's digital landscape, tracking website performance across multiple channels is vital. The Octoboard platform excels by allowing the integration of various website ranking channels into one comprehensive report. This consolidation is essential for several reasons:

  • It provides a holistic view of the website's performance.
  • Enables quick comparison and analysis across different channels.
  • Helps in identifying which channels are driving the most traffic and require more focus.

Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.

Enhancing PPC Analytics

Octoboard's advanced PPC Analytics module takes reporting a step further. Marketing agencies can benefit immensely from the ability to create new metrics, dimensions, and apply advanced formulas. This feature allows for a more tailored approach to analyzing PPC data across different channels, locations, and currencies. Such customization is crucial for marketing agencies that manage diverse campaigns and need to present data in a client-friendly manner.

Automating Trend Analysis with OpenAI

Octoboard's integration with OpenAI for automated data trend analysis is a significant advancement. By utilizing Alexa data, this feature can automatically detect and report on emerging trends. This capability is crucial for marketing agencies and teams to:

  • Stay ahead of the curve by quickly adapting to new trends.
  • Monitor marketing progress effectively and adjust strategies as needed.
  • Ensure that all efforts are aligned with the latest market dynamics.

Utilizing Google Sheets for Enhanced Data Management

The Google Sheets data export feature in Octoboard is another tool that enhances the versatility of Alexa data usage. This feature allows marketing teams to export Alexa data directly to Google Sheets, where they can further manipulate and analyze the data. The benefits of this feature include:

  • Easy sharing and collaboration on data with team members and clients.
  • Enhanced data manipulation and visualization capabilities in Google Sheets.
  • Streamlined workflow as data can be easily transferred and updated.

Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.

Why Choose Octoboard for Alexa Website Ranking Reports?

Choosing Octoboard for Alexa website ranking reports offers a multitude of benefits:

  • It saves time and resources by automating the report generation process.
  • Provides a comprehensive view of website performance across various channels.
  • Enhances PPC analytics with advanced features for in-depth analysis.
  • Offers trend analysis using cutting-edge AI technology.
  • Facilitates easy data management and sharing with Google Sheets integration.

In summary, Octoboard’s integration with Alexa data transforms how marketing teams manage, analyze, and report website performance. It's not just about having data; it's about having the right tools to make that data work for you. By automating and enhancing the process of data analysis and reporting, Octoboard empowers marketing teams to make informed decisions, stay ahead of trends, and demonstrate their effectiveness to clients with ease and precision.

Tips
Turn on "Track historic data" feature and we will start keeping track of your data changes over time. Define frequency of updates and we will build historic bar, line and area graphs from a single data cell in the Google Sheets document. As always, you can use "Compare" feature to see how your current data period compares to older data.
Notes
To connect to a Google Sheets document, provide your standard Google login and select the document you want to pull data from.
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Last reviewed:
26-Nov-24
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Google Sheets metrics

How do I connect to Google Sheets documents in Platform?
Connection to your documents is very straightforward. You can use our wizard to go through 3 simple steps from Google account login to data selection for your widgets. The following paragraphs cover each step in more detail.

STEP 1 - CONNECTING TO GOOGLE SHEETS

Description
To access the wizard do the following:
  • Press "ADD METRIC" button in the dashboard panel
  • Select "CUSTOM DATA" tab in the wizard
  • Select "GOOGLE SHEETS" panel as shown on the left
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STEP 2 - SELECTING DOCUMENT

Description
In this step you will specify what document to use for data display.
  • Select existing account or press "ADD ACCOUNT"
  • To add an account provide your Google account login details
  • Once you connect to account - select a Google Sheets document from the list below
Image on the left shows the document selection panel of the wizard.
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STEP 3 - SELECTING DATA FOR DISPLAY

Description
Once you have selected Google Sheets document, Platform will display its content. In this step you can specify the following:
  • Select type of data to display - single value, historic data, category data
  • Select data values the correspond to selected data type
With Platform you can select "Single value" and enable "Track historic changes". With historic data tracking enable we can display changes over time in a graph even for "Single value" data type. We cover configuration parameters for each data type in the following sections.
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What Google Sheets data types and visualisation does Platform support?
We support 3 different data types: Single values (with or without historical data changes) that is most suitable for numeric presentation; Value range - ideal for showing data series in graphs with dates along X axis; and Key-value pairs or "categories" - for data presented in tables or pie charts. For each data type a number of visualisations are possible - all discussed in the sections below.

SINGLE NUMERIC VALUE

Single value data for numeric displays (with or without historic data changes tracking)
Description
Single value data is a single numeric value read from a single Google Sheet cell. If we do not enable historic data changes tracking, the following visualisation types are possible for the single value data type:
  • Number with delta - you can specify time frame for delta calculation
  • Number or Gauge with target value - you can set target value in widget panel
You can select historic data tracking. If this feature is enabled, Platform will start tracking data changes and building timeline graphs automatically. The following visualisation types will become available in that case:
  • Line graph
  • Bar graph
  • Area graph
Once you have selected Single Value data, you can pick 1 value cell from the Google Sheets document to read data from. Make sure you select Data Sheet to read data from and define data cell either using your our or by typing cell reference in the edit box provided ("A1", "B4" etc). You can select hourly or daily frequency of data updates. It will define how often Platform will try to connect to your document and re-read data value for dashboard display.
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VALUE RANGE

Value range for display in data graphs
Description
In order to display a series of values in line, bar or area graph, your data should be stored "vertically" in your Google Sheets document, i.e. data should be stored in columns - one column for DATES and one column for VALUES.
  • DATES COLUMN - holds calendar dates for display in X axis on graphs
  • VALUES COLUMN - holds numeric values to display on Y axis in graphs
You can pick data ranges using your mouse or by entering columns manually in edit boxes provided. Once you have selected data ranges you can pick one of the following visualisation types:
  • Line graph
  • Bar graph
  • Area graph
You can also opt to show the last value of the data range. Platform will automatically detect data changes and display delta between last value and value before last. Pick one of the following data visualisation types for displaying last value:
  • Number with delta - delta will be calculated by comparing last two values
  • Number or Gauge with target value - you can set target value in widget panel
You can also specify how frequently you want Platform to connect to your Google Sheets document by setting daily (default) or hourly update frequency.
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KEY-VALUE PAIRS

Value pairs or categories for pie charts and tables
Description
Key-value pairs is the type of data represented by keys (text values) and values (numeric values). They are sometimes called "category data". To load data you should specify two columns to read information from:
  • Keys - data column that holds texts (or "categories", such as pages of your website, for example)
  • Values - numeric values for each category (number of sessions for website pages)
You can pick keys and values using your mouse or by entering columns manually in edit boxes provided. Once you have selected data ranges you can pick one of the following visualisation types:
  • Pie chart
  • Table
  • Funnel
You can also specify how frequently you want Platform to connect to your Google Sheets document by setting daily (default) or hourly update frequency.
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How can I access Google Sheet widget configurations?
Google Sheets widgets configuration is straightforward. As described above, you can configure document access, data type, data visualisation. These configurations are accessible through the following interface elements:

WIZARD AND CONFIG PANEL

Data access and data types configuration via wizard and widget configuration panel.
Description
You can configure document access, data type and visualisation by invoking wizard and widget configuration panel. Click "ADD METRIC" or select "WIDGET MENU > CONFIG MENU ITEM" respectively to access these features.
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WIZARD SWITCH MENU ITEM

Change widget data visualisation type directly in the dashboard
Description
This is the easiest way to change data visualisation. Platform know what data type is being displayed and will offer data visualisation options compatible with Google Sheets data being displayed. Go to "WIDGET MENU > SWITCH MENU ITEM" to access the feature.
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SHEETS

Sheets
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