Automated SEO Audit report for your marketing agency clients

In today’s digital landscape, the website is often a business's first impression. As marketing agencies, ensuring that this impression is strong, impactful, and effective is critical, which is why SEO (Search Engine Optimization) is a non-negotiable component of any comprehensive marketing strategy. Automated SEO Audit Reports generated through Octoboard's analytics platform are a godsend for marketing agencies. They offer a detailed analysis using advanced domain metrics, providing invaluable insights that agencies can use to showcase their work to end clients.

The Cream of the SEO Audit Metrics Crop

The Octoboard analytics platform presents a wide range of metrics that make up a comprehensive SEO Audit Report. For the purpose of this blog post, we’ll focus on 20 essential metrics that every marketing agency should pay attention to:

Header Results

Title

Description

Title Length

Description Length

Website Content SEO

Content Size

Keyword Rankings

H-One Tags

H-Two Tags

SEO Configuration

Robots.txt

Sitemap XML

GA Found (Google Analytics)

Usability Checks

Redirect Check

Mobile Viewports

Performance Checks

Server Response

Content Loading Time

Time to Render

Social Presence

Twitter Link

Facebook Link

LinkedIn Link

Security Checks

SSL Enabled

Automating SEO Audit Reports: Why It's a Game-Changer

Marketing agencies often deal with multiple clients, each with their unique SEO challenges and targets. Manually conducting SEO audits for each client is both time-consuming and labor-intensive. Octoboard offers an elegant solution by automating the creation of SEO audit dashboards, allowing agencies to save hundreds of hours. These dashboards are customizable, featuring real-time metrics and insights that can be scheduled to be sent out to clients at desired intervals, making it an integral part of client reporting and strategy development.

Empower Your Agency with Data-Driven Insights

Automated SEO Audit Reports not only help in internal performance assessment but are also powerful tools for showcasing the agency’s work to clients. Whether it's improving the website’s content through keyword rankings or enhancing site performance via server response and content loading times, these metrics offer an objective view of the agency's contributions. Providing these data points in an automated, easy-to-understand format increases transparency, enabling clients to better appreciate the work that goes into optimizing their digital presence.

Enhance Client Trust with Security and Usability Metrics

In today's online landscape, a website’s security and usability are as crucial as its content. Metrics like SSL Enabled, Mobile Viewports, and Redirect Check provide agencies with actionable data that can be directly translated into improvements. Showcasing these metrics to clients not only demonstrates an attention to detail but also helps instill trust by highlighting an agency’s comprehensive approach to SEO.

Final Thoughts

Octoboard's automated SEO Audit Reports are not just a tool; they are a strategic asset that elevates the client-agency relationship. The real-time, comprehensive data these reports provide can serve as the basis for strategic planning, performance assessment, and transparent client communication. By automating this essential function, Octoboard enables marketing agencies to focus on what they do best: crafting effective, data-driven marketing strategies that deliver results.