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Exporting PPC cost data to Google Analytics 4

Exporting PPC cost data to Google Analytics 4

How to send PPC cost data to Google Analytics 4

All paid advertising cost data that you collect using Octoboard's PPC Data Analytics add-on can be sent to Google Analytics 4. If you enable this option, you will see ad spend from all marketing channels in your Google Analytics 4 directly.

Octoboard google sheets add on overview

In addition to the Google Analytics 4 data export features, you can use the following data destinations to access Octoboard data: